02 / BUILD THE HOLD
SOCIAL SYSTEMS
Social is not a posting calendar. It is how a brand occupies attention — so the feed remembers you between campaigns.
- DURATION
- 6 WEEKS
- LEVEL
- BEGINNER → INTERMEDIATE
- LESSONS
- 14
- PROJECTS
- 4
WHAT YOU'LL LEARN
- 01
How cadence, story, and distribution become one machine
- 02
What your audience actually stops for — and what they skip
- 03
How every piece of work can make the next one cheaper to notice
- 04
Why a brand that lives in the feed does not have to rent it forever
SKILLS · CADENCE · NARRATIVE · FORMATS · DISTRIBUTION
MODULES
01
POINT OF VIEW
- What the feed should remember
- Story before calendar
- What to stop posting
02
THE MACHINE
- Cadence people can expect
- Formats that travel
- Making the next piece cheaper
03
THE HOLD
- Attention that leads somewhere
- Comments as research
- A week that compounds
PROJECT
FINAL PROJECT
Ship a four-week attention system a brand can actually run.
REQUIREMENTS
- A brand or personal account you can post from.
- Willingness to cut vanity metrics.
INSTRUCTOR · Muhammad Irfan
QUESTIONS
- Who is SOCIAL SYSTEMS for?
- A brand or personal account you can post from. Willingness to cut vanity metrics.
- How long does this path take?
- 6 WEEKS, 14 lessons, 4 projects. BEGINNER → INTERMEDIATE. You move at your pace — the project is the clock.
- What will I build?
- Ship a four-week attention system a brand can actually run.
- What skills will I have afterward?
- You will have worked CADENCE, NARRATIVE, FORMATS, DISTRIBUTION — and be able to explain the next move.
LEARN THE SKILL
NEXT PATH
META LAB →