03 / SPEND WITH A RECEIPT
META LAB
Meta is paid attention with a receipt. Creative is the hypothesis. Spend reports to revenue — not to likes.
- DURATION
- 6 WEEKS
- LEVEL
- INTERMEDIATE
- LESSONS
- 12
- PROJECTS
- 3
WHAT YOU'LL LEARN
- 01
How audiences work as tests, not guesses
- 02
Why the ad is the product until the product is the ad
- 03
How retargeting closes instead of nagging
- 04
What a healthy account looks like when waste is cut
SKILLS · OFFERS · CREATIVE TESTS · AUDIENCES · RETARGETING
MODULES
01
THE HYPOTHESIS
- The ad is the product until the product is the ad
- One-second offers
- What waste looks like
02
THE LAB
- Audiences as tests
- Kill fast
- Send winners to people who already leaned in
03
THE CLOSE
- Retargeting that finishes
- Vanity vs revenue
- A healthy account
PROJECT
FINAL PROJECT
Run a creative lab: kill losers, fund winners, protect the budget.
REQUIREMENTS
- Access to a Meta ads account, or a case you can dissect.
- A product or offer you can state in one line.
INSTRUCTOR · Muhammad Irfan
QUESTIONS
- Who is META LAB for?
- Access to a Meta ads account, or a case you can dissect. A product or offer you can state in one line.
- How long does this path take?
- 6 WEEKS, 12 lessons, 3 projects. INTERMEDIATE. You move at your pace — the project is the clock.
- What will I build?
- Run a creative lab: kill losers, fund winners, protect the budget.
- What skills will I have afterward?
- You will have worked OFFERS, CREATIVE TESTS, AUDIENCES, RETARGETING — and be able to explain the next move.
NEXT PATH
SHOPIFY CLOSE →