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MAKE
DIGITAL
MOVE.

000

06 / SEAL THE LEAK

COMMERCE LOOP

E-commerce is a loop: find people, convert them, bring them back. Growth is what happens when the leak is sealed and the volume can rise.

DURATION
7 WEEKS
LEVEL
INTERMEDIATE
LESSONS
15
PROJECTS
3

WHAT YOU'LL LEARN

  • 01

    Where money is leaking — traffic, cart, or repeat

  • 02

    How acquisition and conversion have to report to the same number

  • 03

    Why retention is cheaper than another first order

  • 04

    How a loop you can explain is a loop you can scale

SKILLS · ACQUISITION · CONVERSION · RETENTION · DIAGNOSIS

MODULES

  1. 01

    FIND THE LEAK

    • Traffic, cart, or repeat
    • One number both sides report to
    • What not to scale yet
  2. 02

    SEAL IT

    • Offer and store together
    • A reason to come back
    • Then raise volume

PROJECT

FINAL PROJECT

Find the leak in a live loop — traffic, cart, or repeat — and write the next move.

REQUIREMENTS

  • A store with at least a little real traffic.
  • Willingness to cut spend that cannot defend itself.

INSTRUCTOR · Muhammad Irfan

QUESTIONS

Who is COMMERCE LOOP for?
A store with at least a little real traffic. Willingness to cut spend that cannot defend itself.
How long does this path take?
7 WEEKS, 15 lessons, 3 projects. INTERMEDIATE. You move at your pace — the project is the clock.
What will I build?
Find the leak in a live loop — traffic, cart, or repeat — and write the next move.
What skills will I have afterward?
You will have worked ACQUISITION, CONVERSION, RETENTION, DIAGNOSIS — and be able to explain the next move.
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